This is the first post of my new DIY Tidbits section! I’m looking forward to sharing some of my tips, tricks + how to’s in design, marketing, photography + other fun stuff with you all.
Today was a special day because I sent out my first Tiklari Newsletter after thinking, re-thinking and thinking again about how to create it and what to include in it for quite a while. Therefore, I will honor this and will dedicate this post to useful tips on How to Create Your Own Newsletter (although I still have lots to learn, of course).
Newsletters are a very useful way to connect to your clients and fans. They help you stay in touch and keep them informed with your latest and greatest news. However, you must keep a newsletter interesting so your readers actually read the thing instead of tossing it into the trash without a second glance!
Here go my tips on how to create an easy to make yet very successful newsletter:
1. Only Email Suscribed Users | People hate unwanted email. Stick to the people who have in some way, shape or form given you their email, and therefore their permission, to add them to your mailing list.
2. Select a beautiful color palette | Stick to your logo and/or website colors. Be consistent. Create an attractive combination of colors that will not only make your graphic material visually interesting but will make your brand memorable. Check out this site or my beloved pantone website if you need help selecting your colors.
3. Create a great, eye-catching banner | The first thing your readers are going to see is your banner, so make it a great one. *Time Saving Tip: use your Etsy banner.
4. KISS | No, no kissing anyone! I mean keep it simple, stupid. Really, people don’t like reading a whole lot when they are going through their emails. So only include important and concise information to make your newsletter more effective.
5. Keep Your Audience in Mind | What do your readers want to know? What are they interested in? Write about this and not some random thing.
6. Have a Lead | Select your strongest and most relevant subject and place it at the beginning. If the first thing readers see is an something really interesting, they will most likely continue reading and clicking through your newsletter.
7. Try Mad Mimi. If you haven’t done so, check it out. You can create wonderful newsletters and its super easy to use. It lets you schedule your messages, track your emails and manage different mailing lists. I ♥ Mad Mimi, and I can bet you will too.
I hope these tips help you create a wonderful newsletter. Please leave a comment if you have any questions or need any help with your new newsletter. I’ll be happy to help out!