Most of us have memories of making s’mores as children. Whether it was at camp or in our own backyard, at some point in our lives we sat around a fireplace or a fire pit and roasted marshmallows to make s’mores. If you lived in the United States, I can assure you this is true.
After you turned 12 and those camping days were left in the past, did you ever stop to think you can’t really buy s’mores anywhere? You always have to go to the supermarket and buy the crackers, the marshmallows and the chocolate. You have to sit around a fireplace and roast them to bring them to life. And maybe you’re one of many who really enjoy this classic American treat but don’t really have the time or the space to make them (specially if you live in New York and the closest you can get to a campfire is the stove, ahem).
Here is where S’more Bakery comes in.
Sarah and Mike bring something as simple as a graham cracker, a marshmallow and a spread to the spotlight. They make s’mores in 2 sizes and a unique variety of flavors such as coconut, espresso, chai tea among others. Meyer lemon or lavender marshmallow, anyone?
And it was all born out of nostalgic memories of bonding over s’mores.
Sarah’s face lights up when she recalls how as a child, she spent summer days at her grandparents’ home back in California. Her grandpa used to take a wire hanger, untwist it, make it into one long roaster stick and insert it into a big fluffy marshmallow. Together, Sarah and her grandpa made s’mores over the fire pit in the backyard - melty (a new word that should be included in Webster’s dictionary), gooey and toasted to perfection.
Then Sarah grew up, moved away from home for college to the big city of New York. During drunken nights she and her friends would get late-night pizza and then pop into a “bodega” where they would buy graham crackers, chocolate bars and marshmallows. They would then stumble back to her apartment and make s’mores for dessert. This time, they used the stove. Quite a different scenario than the California-backyard-fire-pit one, but the s’mores were still there. And now they were a big part of her bonding experience with her friends.
Later on in life, Sarah was getting her master’s degree in English but dreamt of marshmallows and chocolate. Having an evident weakness for sweets, especially anything with banana, caramel and heath bars, Sarah always dreamt of opening a bakery, so she took some time off from school and went to culinary school. She wanted to bring classic American treats to the spotlight – including those wonderful s’mores.
And here is where Mike, the boyfriend, comes in (what good story comes without love involved?). Mike grew an interest in being part of Sarah’s new adventure and soon learned to make marshmallows and became “the marshmallow guy”. He puts the ingredients in a bowl, blends them together and soon starts to see the white fluff grow into sweet, gooey marshmallow. At markets and catering events, he roasts them on the spot. Children, (young and old) gather around him and watch with awe – something so simple and innocent captivates viewers and eaters alike.
So he makes the perfect handmade marshmallow, and she makes the perfect graham crackers. The result? Perfect little s’mores. Mike and Sarah make a great team, there is no doubt about it.
On November 2011 Smore’s Bakery debuted at Smorgasburg, the artisanal food fair in Brooklyn. Within 3-4 hours, they sold out. They were featured in Daily Candy and Urban Daddy that same week. Right then and there, this fun-loving couple knew they were onto something.
If you crave for more, take a peek at the links below:
The online shop