I am always drawn to products + sites that show great brand identity. The brand does not need to huge like “The Gap” or something – it can be something as {small} as this small ice cream place in Missouri: Glace. The key to great branding? Consistency, consistency, consistency. In order to be memorable, you gotta make your brand stick to people’s minds, and the most important thing in order to achieve this is: be consistent throughout every single thing you do (logo, colors, packaging, interior design, business cards, employees’ attire, and the product itself).
This, I know, is not so easy to achieve sometimes (specially as artists/designers/crafters – we have so many ideas going around in our heads in all directions, it’s hard to focus).
So what can we take from Glace?
1. Think about the message/feeling/thought you want your product to convey
2. Choose and stick to a color palette
3. Use the same fonts all over the place (and don’t over-do the number of fonts you use!)
4. Keep it simple
5. Be consistent (I promise you, it’s the last time I mention that)
This wonderful. Thanks so much for sharing.
You’re welcome Tina, glad you like it!